I was scrolling through my Facebook timeline and I came across a post by Natalie Gouche’, a social media trainer and mogul mom (love that title). She shared how she recently met with a woman who wanted to build a global brand but didn’t own her first and last name as a dot com. Unfortunately for her, someone else had already snatched it up. This got me to thinking.
How many of us are losing out on opportunities because we don’t own our brand?