I was talking with my sister the other day and she shared with me that she’s on the brink of becoming an entrepreneur. I was super excited for her because we’ve both discussed entrepreneurship extensively and here she was making it happen (go sis!). Since entrepreneurship intrigues me, I told her to spill it. I wanted to know everything from start to finish about her new business.
Sis was a little hesitant at first, but eventually she shared that she plans to develop all natural products that will assist people with different ailments. The ailments would range from dry skin to eczema, allergic reactions and more. I was also impressed when she told me that she’s currently taking orders from her co-workers that have sampled her products. So I asked her, “how much do you sell them for?” She told me “right now they’re free because I’m just getting started.”
Did she just say free?
-photo courtesy of blissful elegance events-
I was scrolling through my Facebook timeline and I came across a post by Natalie Gouche’, a social media trainer and mogul mom (love that title). She shared how she recently met with a woman who wanted to build a global brand but didn’t own her first and last name as a dot com. Unfortunately for her, someone else had already snatched it up. This got me to thinking.
How many of us are losing out on opportunities because we don’t own our brand?
I remember as a kid I used to always say how I couldn’t wait until I got older. I would roll my eyes (behind my mothers back of course) and silently suck my teeth while my mother chastised me, for who knows what, repeating to myself how I couldn’t wait until I got old enough to do whatever it is I want. Well that day came and when it came not only did I realize I was old enough to make decisions but what I did realize was I didn’t know what I wanted to do. All of those moments of wishing and hoping for the opportunity and there I sat dumbfounded and clueless as to what the rush was about. So, what did I decide to do? I decided to grow up and take responsibility for myself and my family. By that time I was a soon to be 30 y/o woman with a husband a 13 y/o stepson and a 3 y/o little boy. While I could have chosen to just do what was good enough, I decided to break the mold and do what I truly felt like doing…leaving.