It’s not you, it’s your brand

-photo courtesy of blissful elegance events-

-photo courtesy of blissful elegance events-

I was scrolling through my Facebook timeline and I came across a post by Natalie Gouche’, a social media trainer and mogul mom (love that title). She shared how she recently met with a woman who wanted to build a global brand but didn’t own her first and last name as a dot com. Unfortunately for her, someone else had already snatched it up. This got me to thinking.

How many of us are losing out on opportunities because we don’t own our brand?

Okay, okay, this may seem far-fetched but stick with me on this. Is it impossible to believe that your perception of who you are is totally different that what other people see?

And if so, could this perception limit the jobs we receive, men (or women) we date, business we acquire, partners we make or other illustrious opportunities?

The answer to that is…heck yeah!

Personal branding is how your market yourself externally and what you put forth for the world to see. We all have friends or family members that say one thing and do another. You know the type…at the club Saturday night and in church catching the Spirit on Sunday morning…mmm hmmm.

While we laugh at the idea, the reality is their personal brand is all out of whack. What they’re saying and what they’re doing just doesn’t add up.

So, now that we’ve figured out the problem what’s the solution?

The solution is to write the vision and make it plain.

Vision boards are an awesome way to visualize where you want to see yourself. The best thing about vision boarding is there are no limitations other than the ones you place on yourself.

As a grown woman you have to know that in order to enjoy life you must personalize your experience. Stop copying someone else’s brand. Forgo the notion that you aren’t good enough to get where “they” are. You must focus on getting wherever YOU need to be. Get to the core of who you are and write YOUR vision.

Here are a 6 steps that will help you get started on owning your brand:

1. Be honest with yourself and your shortcomings.

2. Identify your goals.

3. Don’t hold back. The sky is the limit to your goals and dreams.

4. Dig deep to find your inner voice.

5. Make it personal. You should be able to look at your board and see your reflection.

6. Place your board somewhere you will see it everyday.


Hopefully, after developing your vision board you will be able to identify your personal brand.  Aligning our actions with our voice will ensure that others see us just the way we see ourselves. Embrace your brand, own it and wear it well.

Besides, who else is going to rock it out like you?





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